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10 Best Toothpastes 2025 in the UK

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Aloe Dent Whitening Aloe Vera Toothpaste Fluoride Free, Natural Action, Vegan, Cruelty Free , SLS Free, Naturally White, Healthy Gums , 100 ml, packaging may vary

Rating
10.0
Chosen by1,426
Sensitivity Protection
Natural Ingredients
Flavor
Sensitivity Protection
No stinging, taste, or after problems, even for sensitive mouths.
Natural Ingredients
The aloe vera helps soothe gums and promotes overall oral health, making it a great choice for maintaining healthy smiles.
Flavor
The strawberry flavor is a huge hit with children—they actually look forward to brushing their teeth now!

The Aloe Dent Whitening Aloe Vera Toothpaste is a unique option for those seeking a fluoride-free and vegan product. It stands out with its inclusion of natural ingredients such as aloe vera and tea tree oil, which help soothe gums and act as a natural antiseptic, respectively. The toothpaste also contains silica for natural whitening, making it a suitable choice for those looking to brighten their smile without harsh chemicals.

Potential users should be aware that because it is fluoride-free, it may not offer the same level of cavity protection as fluoride-containing toothpastes. This makes it ideal for individuals who prefer natural dental care products and are perhaps already diligent with their oral hygiene routine. Additionally, the toothpaste is SLS-free, reducing the risk of irritation, which is beneficial for users with sensitivity issues. Its flavor profile, combining tea tree, peppermint, and menthol, could appeal to those who enjoy a refreshing and herbal taste.

Despite its many benefits, those who prioritize tartar control might find this toothpaste lacking in that department since it focuses more on natural ingredients and soothing properties rather than aggressive tartar removal. The product is highly rated, which suggests satisfaction among users, but it's important to consider that personal preference plays a significant role in oral care products. With its vegan and cruelty-free credentials, it caters well to environmentally conscious consumers, making it an attractive option for unisex adults looking for a gentle yet effective toothpaste.

Rating
10.0
Chosen by1,426
Sensitivity Protection
Natural Ingredients
Flavor
Sensitivity Protection
No stinging, taste, or after problems, even for sensitive mouths.
Natural Ingredients
The aloe vera helps soothe gums and promotes overall oral health, making it a great choice for maintaining healthy smiles.
Flavor
The strawberry flavor is a huge hit with children—they actually look forward to brushing their teeth now!
#2

Aloe Dent Triple Action Aloe Vera Toothpaste Fluoride Free , Natural Action, Vegetarian , Cruelty Free , SLS Free, CoQ10, Healthy Gums , 100 ml

Rating
10.0
Whitening Agents
Natural Ingredients
Flavor
Whitening Agents
Despite its promise of 'natural whitening,' the toothpaste lacks quantifiable results, leaving some uncertain about its effectiveness compared to traditional whitening agents.
Natural Ingredients
The use of natural ingredients like aloe vera and tea tree oil offers a gentle brushing experience, soothing gums while providing antiseptic protection.
Flavor
Aloe Dent Children's Aloe Vera Toothpaste is a hit with kids, thanks to its strawberry flavor that makes brushing enjoyable without being overly sugary.

The Aloe Dent Triple Action Aloe Vera Toothpaste is a natural, fluoride-free option ideal for those who prefer vegan and cruelty-free products. One of its main strengths is its use of natural ingredients like aloe vera and green tea extract, which can help soothe and maintain healthy gums. It is also SLS-free, making it a gentle choice for those with sensitive mouths.

The peppermint flavor provides a refreshing taste. However, it lacks traditional fluoride, which some may miss for its cavity-fighting benefits. Its whitening capabilities are also less prominent compared to other toothpastes with dedicated whitening agents.

This product is suitable for both adults and children, but the lack of fluoride might make it less suitable for those specifically looking to prevent cavities in kids. It’s an excellent choice for individuals seeking a natural and gentle toothpaste that supports gum health.

Rating
10.0
Whitening Agents
Natural Ingredients
Flavor
Whitening Agents
Despite its promise of 'natural whitening,' the toothpaste lacks quantifiable results, leaving some uncertain about its effectiveness compared to traditional whitening agents.
Natural Ingredients
The use of natural ingredients like aloe vera and tea tree oil offers a gentle brushing experience, soothing gums while providing antiseptic protection.
Flavor
Aloe Dent Children's Aloe Vera Toothpaste is a hit with kids, thanks to its strawberry flavor that makes brushing enjoyable without being overly sugary.
#3

Colgate Total Original Toothpaste {size}, stronger 24-hour bacterial defence, long-lasting active protection, unique dual zinc antibacterial technology, 8 benefits for complete protection

Rating
9.9
Whitening Agents
Sensitivity Protection
Tartar Control
Whitening Agents
Gentle on gums but still provides a thorough clean, contributing to whiter and healthier teeth.
Sensitivity Protection
Colgate Original is by far the mildest toothpaste, perfect for those with sensitive tongues or reactions to minty flavors.
Tartar Control
Effectively fights plaque and keeps gums healthy, leading to significant improvements in overall oral health.
Flavor
Leaves teeth feeling noticeably cleaner with a fresh, minty taste that lasts.

Colgate Total Original Toothpaste is an excellent choice for comprehensive oral care. It stands out for its 24-hour bacterial defense, thanks to its unique dual zinc antibacterial technology, which helps in reducing bacteria on teeth, tongue, cheeks, and gums significantly better than non-antibacterial fluoride toothpaste. This makes it a strong contender for anyone concerned about maintaining oral hygiene throughout the day.

The toothpaste also offers eight benefits, including protection against cavities, plaque, tartar, enamel damage, sensitivity, and gum problems, as well as teeth whitening and fresh breath. These comprehensive benefits make it a suitable option for individuals looking for an all-in-one toothpaste to address multiple dental issues. The mint flavor ensures a refreshing brushing experience, contributing to fresh breath.

Additionally, the product is alcohol-free and comes with recyclable packaging, which may appeal to environmentally conscious users. On the downside, while the paste format is convenient, it might not be ideal for those who prefer other forms like gels or powders. Some users with specific allergies might need to check the ingredient list for any potential irritants. Furthermore, the claim of '6 months of brushing' is based on average usage, and actual duration may vary depending on individual brushing habits. Despite these minor concerns, Colgate Total Original Toothpaste is highly rated by users, indicating general satisfaction with its efficacy and strong performance in maintaining oral health.

Rating
9.9
Whitening Agents
Sensitivity Protection
Tartar Control
Whitening Agents
Gentle on gums but still provides a thorough clean, contributing to whiter and healthier teeth.
Sensitivity Protection
Colgate Original is by far the mildest toothpaste, perfect for those with sensitive tongues or reactions to minty flavors.
Tartar Control
Effectively fights plaque and keeps gums healthy, leading to significant improvements in overall oral health.
Flavor
Leaves teeth feeling noticeably cleaner with a fresh, minty taste that lasts.

Buying Guide for the Best Toothpastes

Choosing the right toothpaste can significantly impact your oral health. With so many options available, it's important to understand the key specifications and how they align with your personal needs. Whether you're looking to whiten your teeth, reduce sensitivity, or fight cavities, knowing what to look for can help you make an informed decision.
Fluoride ContentFluoride is a mineral that helps strengthen tooth enamel and prevent cavities. Most toothpastes contain fluoride, but the concentration can vary. For general use, a toothpaste with 1000-1500 ppm (parts per million) of fluoride is recommended. If you have a higher risk of cavities, you might need a toothpaste with a higher fluoride content. Always consult with your dentist if you're unsure about the right fluoride level for you.
Whitening AgentsWhitening toothpastes contain mild abrasives or chemical agents that help remove surface stains from your teeth. If you want to brighten your smile, look for toothpastes with ingredients like hydrogen peroxide or baking soda. However, if you have sensitive teeth, you might want to avoid these as they can sometimes cause discomfort. For those with sensitive teeth, a toothpaste with gentle whitening agents is a better choice.
Sensitivity ProtectionToothpastes designed for sensitive teeth contain ingredients like potassium nitrate or stannous fluoride that help reduce tooth sensitivity. If you experience discomfort when consuming hot, cold, or sweet foods, a sensitivity toothpaste can provide relief. These toothpastes are generally less abrasive and are formulated to protect the nerve endings in your teeth.
Tartar ControlTartar control toothpastes contain ingredients like pyrophosphates and zinc citrate that help prevent the formation of tartar, which is hardened plaque. If you are prone to tartar buildup, using a tartar control toothpaste can help maintain cleaner teeth and gums. However, these toothpastes are not a substitute for regular dental cleanings.
Natural IngredientsNatural toothpastes are made with ingredients derived from plants and minerals, and they often avoid synthetic chemicals, artificial flavors, and colors. If you prefer a more natural approach to oral care, look for toothpastes with ingredients like tea tree oil, aloe vera, and xylitol. These toothpastes can be a good option for those with allergies or sensitivities to certain chemicals.
FlavorToothpaste flavor is a personal preference, but it can also impact your brushing experience. Common flavors include mint, cinnamon, and fruit. If you find a flavor you enjoy, you're more likely to brush regularly and thoroughly. For children, fun flavors can make brushing more appealing and help establish good oral hygiene habits.