10 Best Men's Deodorants 2025 in the UK

Gillette Antiperspirant Deodorant Gel in Arctic Ice scent is designed for men looking for strong sweat and odor protection. Its gel formula applies smoothly and dries clear, so it won’t leave white marks on your skin or clothes. The product offers up to 48 hours of protection, which is helpful if you need a long-lasting solution for active or busy days.

As an antiperspirant, it reduces sweat, not just odor, making it ideal for staying dry. It’s formulated for normal skin and is aluminum free, which might be preferable for those concerned about certain ingredients. The fresh Arctic Ice scent is crisp and clean without being overpowering. The pack comes with six 70 ml gels, providing good value if you use deodorant regularly.

Some users may find the gel texture less familiar compared to sprays or sticks, and if you have very sensitive skin, it’s best to test first since it isn’t specifically designed for sensitive skin. This deodorant suits men seeking reliable, invisible sweat control with a refreshing scent for everyday use.

The Sure Men Invisible Ice Fresh is an aerosol anti-perspirant deodorant designed to offer 48-hour protection against sweat and odor, making it a solid choice for men who need all-day freshness. Its 'Invisible Ice Fresh' scent is subtle and clean, which suits those looking for a fresh but not overpowering fragrance. A standout feature is its protection against white marks and yellow stains on clothes, which helps keep your wardrobe looking neat. Thanks to MotionSense technology, the scent activates as you move, adding a dynamic freshness throughout the day.

The product is alcohol-free and dermatologically tested, making it gentle on normal skin, though those with very sensitive skin might want to test it first. The 200ml aerosol can uses compressed technology to last as long as larger cans but with less packaging, which is convenient and eco-friendlier. Being an aerosol, it may not be the best choice for users who prefer roll-ons or sticks or for those concerned about spray inhalation or environmental impact.

Formulated primarily for normal skin types, this deodorant fits well for men who want reliable sweat and odor control combined with garment protection and a fresh scent, especially if they prefer aerosol sprays. For anyone seeking a long-lasting, everyday anti-perspirant with a focus on staying mark-free, this product delivers good value and performance.