We Use CookiesWe use cookies to enhance the security, performance,
functionality and for analytical and promotional activities. By continuing to browse this site you
are agreeing to our privacy policy
10 Best Mascaras
From leading brands and best sellers available on the web.
Related Products
Up to 22% off
Buying Guide for the Best Mascaras
Choosing the right mascara can significantly enhance your eye makeup and overall look. The key is to understand what you want to achieve with your mascara, whether it's length, volume, curl, or definition. Different mascaras offer different benefits, and knowing the key specifications can help you make an informed decision that suits your personal style and needs.FormulaThe formula of a mascara determines its texture and finish. There are various types, such as volumizing, lengthening, curling, and waterproof. Volumizing formulas are thicker and add fullness to lashes, while lengthening formulas contain fibers that extend the lashes. Curling mascaras help lift and curl the lashes, and waterproof formulas are resistant to water and smudging. Choose a formula based on the effect you want to achieve and your daily activities. For instance, if you have naturally long lashes but want more volume, a volumizing formula would be ideal.
Brush TypeThe brush or wand of a mascara plays a crucial role in application and the final look. Different brush shapes and sizes can help achieve different effects. A thick, dense brush is great for adding volume, while a thin, long brush is better for lengthening and separating lashes. Curved brushes are designed to lift and curl lashes. Consider your lash type and desired effect when choosing a brush. If you have short lashes, a smaller brush might help you reach the base of the lashes more easily.
ColorMascara comes in various colors, with black and brown being the most common. Black mascara is versatile and provides a bold, dramatic look, while brown offers a softer, more natural appearance. There are also colored mascaras available for those who want to experiment with different looks. When choosing a color, consider your natural lash color and the look you want to achieve. For everyday wear, a brown mascara might be more suitable, while black is perfect for a more intense look.
LongevityLongevity refers to how long the mascara stays on without smudging or flaking. Some mascaras are designed to last all day, while others may need reapplication. Waterproof mascaras generally offer longer wear but can be harder to remove. Consider your daily routine and how long you need your mascara to last. If you have a long day ahead or are attending an event, a long-lasting or waterproof formula might be beneficial.
Ease of RemovalEase of removal is an important factor, especially if you wear mascara daily. Some formulas, particularly waterproof ones, can be difficult to remove and may require a special makeup remover. If you prefer a hassle-free removal process, look for mascaras labeled as easy to remove or washable. Consider your skin type and sensitivity as well, as some removers can be harsh on the skin.