10 Best Fake Tans 2025 in the UK

Dove Summer Revived Medium to Dark Gradual Tanning Lotion is designed for those looking for a natural-looking tan that develops gradually. A key strength is its compatibility with all skin types, making it an inclusive option for a wide audience. The lotion allows users to gradually build up the tan, offering control over the depth of color, which is ideal for those seeking a subtle, sun-kissed glow over a more intense shade.

The presence of moisturizing ingredients like aloe vera and glycerin means that skin remains hydrated while achieving the desired tan, addressing a common concern of self-tanners which often dry out the skin. Application is straightforward, with the lotion being non-greasy and reportedly free from streaks, reducing the mess often associated with tanning products. A light fragrance of sun-ripened fruits adds to the user experience, making the product pleasant to use daily.

However, some users may prefer a broader range of shade selections if they desire more than the medium-to-dark options available. Additionally, while the lotion promises a non-sticky finish, those with drier skin might need to apply additional moisturizer to maintain softness. The gradual nature of the tan requires patience, as it may not be ideal for those seeking an immediate result. Despite these minor drawbacks, its effectiveness and appeal make the lotion a solid choice for users wanting a natural, buildable tan without sacrificing skin hydration.

Tan-Luxe THE FACE Self Tan Drops in Light/Medium is a flexible and easy-to-use product designed to integrate seamlessly into your existing skincare routine. The customizable nature of these drops means you can control the depth of your tan simply by adjusting the number of drops you use. This product is well-suited for those with fair to medium skin tones that have red or pink undertones and burn easily in the sun. It uses hydrating ingredients like Aloe Vera, Raspberry Seed Oil, and Vitamin E, which help keep the skin moisturized and luminous without drying it out.

Users have noted the absence of streaks and unpleasant smells, making the tanning process more pleasant and hassle-free. The drops are also cruelty-free and vegan, appealing to those looking for ethical beauty options. Some standout features include its ability to minimize imperfections and even out skin tone, a boon for users wanting a more polished look without makeup. The drying time is fairly quick, with a natural-looking glow developing within 2-4 hours, which is convenient for those with busy schedules.

However, the need for precise mixing with your existing moisturizer or serum might be a bit tricky for some users initially. Additionally, while the product promises a natural look, achieving the perfect shade may require a bit of experimentation. Tan-Luxe Self Tan Drops offer customizable, natural-looking results with the added benefits of hydration and skin tone evening, but may require a bit of practice to perfect the application process.

The St.Tropez Self Tan Express Mousse is a versatile fake tan suitable for all skin types. It stands out due to its customizable depth, allowing users to achieve a light, medium, or dark tan by adjusting the wait time between 1 to 3 hours. This fast-acting feature is convenient for those who need a quick tan. The foam application is easy to use, especially when paired with the recommended tanning mitt, ensuring a streak-free finish.

The quick-drying and non-sticky nature of the mousse adds to its user-friendliness. However, it’s essential to exfoliate and moisturize beforehand for optimal results, which might be an extra step for some. Users have noted that the tan lasts about a week and fades evenly, which is a significant advantage. The product’s scent is a mood-booster and does not have the typical self-tan smell, making it more pleasant to use. Additionally, it is vegan, cruelty-free, and made with natural tanning actives, appealing to those who prioritize ethical beauty products.

Some users might find the initial investment in additional products like exfoliators and mitts slightly inconvenient. Also, while the product claims to be streak-free, results can still vary depending on application technique. Its long-standing popularity and positive customer reviews, along with an award from GRAZIA Beauty, suggest that it is a reliable choice for achieving a natural-looking tan without sun exposure.