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10 Best Eyebrow Powders 2025 in the UK

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Our Top Picks

#1

Winner

e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Natural Brown, 0.18 g (Pack of 1)

Rating
9.7
Chosen by1,198
Color
Staying Power
Color
The color is more of a chocolate grey brown, suitable for mid to dark brown eyebrows.
Staying Power
Very smooth application and stays on all day.

The e.l.f. Instant Lift Brow Pencil offers a practical solution for shaping, defining, and filling eyebrows. It boasts a dual-sided design, featuring a fine-tip pencil for precision and a spoolie brush to tame and shape brows. This makes it easy to achieve a polished, natural-looking finish, which is ideal for everyday makeup routines. The natural brown color suits many, providing a subtle enhancement that is neither too bold nor too faint.

In terms of texture, the pencil glides on smoothly, allowing for precise application. The key to this product's appeal is its ability to mimic the natural look of brow hairs through fine, small strokes. However, as an eyebrow pencil, it may not offer the softer, powdery finish some users prefer in traditional eyebrow powders. Despite this, its staying power is commendable, maintaining the brow's shape and color throughout the day without significant smudging or fading.

Though it's marketed to work well with stencils, some users might find the pencil tip less effective in creating very sharp edges compared to powder. Additionally, the product’s versatility extends to its vegan and cruelty-free formulation, catering to ethically-conscious consumers. The e.l.f. Instant Lift Brow Pencil's application method is straightforward: use the spoolie to align brows to the desired shape, then apply the pencil in measured strokes to fill in any gaps. While it provides instant lift and definition, those seeking a more textured look may need to complement it with an eyebrow powder. Given its accessible price and ease of use, this brow pencil is particularly beneficial for individuals desiring quick application and natural-looking brows without the fuss of more complex brow routines.

Rating
9.7
Chosen by1,198
Color
Staying Power
Color
The color is more of a chocolate grey brown, suitable for mid to dark brown eyebrows.
Staying Power
Very smooth application and stays on all day.
#2

Maybelline New York Express Brow Duo Eyebrow Filling, Natural Looking 2-In-1 Pencil Pen + Filling Powder Brunette

Rating
9.4
Color
Color
The colour match is perfect, making it easy to find a shade that blends well with natural brows.

The Maybelline New York Express Brow Duo offers a convenient 2-in-1 solution for achieving natural-looking, fuller brows. This product stands out with its dual-ended design, featuring both a pencil and powder, which is great for those looking to fill in sparse areas quickly and easily. The teardrop-shaped tip of the pencil allows for precise shaping, while the powder is packed in a sponge swiper, ensuring smooth application and effective pigment distribution.

This makes it suitable for all skin types and particularly beneficial for those with sparse brows who aim for a natural finish. It comes in six shades, providing options for various hair colors, with the Brunette shade being one of the popular choices. The light coverage and natural finish are ideal for a subtle enhancement rather than a bold look. However, users seeking a more dramatic brow might find the coverage too light. The staying power is decent, but it may require touch-ups throughout the day, especially for those with oily skin or in humid conditions.

Its compact size and dual functionality make it a convenient addition to any makeup bag, particularly for those on the go. While its versatility and ease of use are strong points, the light coverage might not meet the needs of everyone. For those seeking a natural, easy-to-apply brow solution, this product is a solid choice.

Rating
9.4
Color
Color
The colour match is perfect, making it easy to find a shade that blends well with natural brows.

Buying Guide for the Best Eyebrow Powders

Choosing the right eyebrow powder can significantly enhance your overall look by defining and filling in your eyebrows. The right product should complement your natural brow color, suit your skin tone, and match your desired brow style. When selecting an eyebrow powder, consider factors such as color, texture, and staying power to ensure it meets your personal needs and preferences.
ColorColor is crucial when selecting an eyebrow powder because it should match or complement your natural brow color for a natural look. Eyebrow powders typically come in a range of shades from light blonde to dark brown or black. If you have light hair, choose a shade slightly darker than your hair color. For dark hair, opt for a shade that is slightly lighter. This helps in creating a balanced and natural appearance. Consider your skin tone as well; warmer skin tones may benefit from warmer shades, while cooler skin tones might look better with ashy or neutral shades.
TextureThe texture of an eyebrow powder affects how it applies and how natural it looks. Eyebrow powders can range from finely milled to more compact formulations. A finely milled powder will blend more easily and provide a softer, more natural finish, which is ideal for those looking for a subtle enhancement. A more compact powder might offer more pigmentation and is suitable for those who want a bolder look. Consider your desired brow style and how much definition you want when choosing the texture.
Staying PowerStaying power refers to how long the eyebrow powder will last throughout the day without fading or smudging. This is important for ensuring your brows look great from morning to night. Some powders are formulated to be long-lasting and may even be waterproof, which is ideal for those with oily skin or who live in humid climates. If you need your makeup to last all day, look for products that specifically mention long wear or waterproof properties. If you have dry skin or don't require all-day wear, a standard powder may suffice.
Application MethodThe application method can influence how easy it is to use the eyebrow powder and the final look. Some powders come with applicators like angled brushes, which can help in creating precise lines and filling in sparse areas. Others may require you to purchase a separate brush. Consider your skill level and how comfortable you are with applying makeup. If you're a beginner, look for products that come with easy-to-use applicators or consider kits that include everything you need for application.
FinishThe finish of an eyebrow powder can range from matte to slightly shimmery. A matte finish is generally preferred for a natural look as it mimics the natural texture of eyebrows. However, some people might prefer a slight sheen for a more dramatic or defined look. Consider the occasion and your personal style when choosing the finish. For everyday wear, a matte finish is usually more versatile, while a shimmery finish might be reserved for special occasions or evening looks.