10 Best Clarifying Shampoos 2025 in the UK

The Aveeno Clarify and Shine Apple Cider Vinegar Shampoo is designed for all hair types, offering a deep cleanse while being gentle enough for daily use. Its main appeal lies in its soothing properties for sensitive and dry scalps, beneficial for people dealing with itchy scalps. The product is free from SLS/SLES sulfates and parabens, making it a suitable choice for those looking for a more natural option. The apple cider scent adds a fresh and pleasant aroma, appealing to users who prefer naturally scented hair products.

Aveeno, a brand under Johnson & Johnson, has a strong reputation for producing reliable skincare and haircare products. This particular shampoo is well-reviewed, holding a 4.5-star rating from over 2,200 customer reviews, indicating high satisfaction. Its vegan formula and the fact that it’s free from harsh chemicals like parabens and SLES further boosts its appeal to environmentally conscious consumers.

It's marketed as suitable for all hair types, but individuals with unique hair care needs, such as color-treated or highly textured hair, may not find it perfectly suited to their specific requirements. The daily use recommendation is convenient, but those with extremely sensitive scalps may want to test it gradually to ensure compatibility. Additionally, its availability in a 300ml bottle might require frequent repurchasing for regular users, which could add up cost-wise.

In essence, Aveeno Clarify and Shine is a solid choice for those seeking a gentle yet effective clarifying shampoo. Its compatibility with various hair types, soothing benefits, and absence of harsh chemicals make it a versatile addition to any haircare routine, particularly for individuals with sensitive scalps or those searching for a vegan-friendly option.

The OUAI Detox Shampoo is a clarifying shampoo designed to remove build-up, dirt, oil, and hard water deposits from your hair. One of its key ingredients is apple cider vinegar, which helps to exfoliate the scalp and restore volume, bounce, and shine. Additionally, the shampoo features chelating agents to address issues caused by hard water, like color fading.

This product is suitable for various hair types, including chemically treated, normal, straight, wavy, and curly hair, making it a versatile option for many users. It is sulfate-free, which is beneficial for maintaining hair health and reducing irritation for sensitive scalps, and the shampoo has a pleasant Melrose Place scent, providing a refreshing experience. The brand OUAI is known for its high-quality hair care products.

The shampoo is designed to be used 1-2 times a week, which is ideal for a clarifying shampoo, helping to avoid over-drying the hair with too frequent use. However, some users might find the price point on the higher side compared to other brands. The product is relatively new, first available in September 2022, but has quickly gained popularity, indicating its effectiveness and user satisfaction. For those looking to refresh and cleanse their hair deeply without harsh chemicals, the OUAI Detox Shampoo is a solid choice.

The REDKEN Fruit Acids Shampoo is designed as a clarifying shampoo that effectively removes impurities such as copper, iron, hard water minerals, and styling product build-up. Its key strength lies in its ability to deeply cleanse hair and prepare it well for chemical treatments, making it especially useful if you frequently use styling products or live in an area with hard water. The shampoo is suitable for all hair types, which makes it a versatile choice for many users. It features a pleasant orange scent, adding a fresh and uplifting experience during washing.

The product allows daily use if desired, giving flexibility depending on how often you feel your hair needs purifying. However, the ingredients focus mainly on fruit acids and cleansing agents, which might be too strong for very dry or sensitive scalps if used daily over time. Since it’s from REDKEN, a well-known brand in professional hair care, you can trust its quality and effectiveness. One minor downside is that it’s a liquid form that may require careful rinsing to avoid residue, and some users might prefer a gentler formula for frequent use.

This shampoo is a solid choice for those looking to remove build-up and refresh their hair, especially before chemical treatments, but if you have very dry or sensitive hair, you may want to consider how often you use it.